The ad said 45% discount on the APC pro and had a link, no ”up to 45% on selected products”. Following that link gave the original price and the discounted price as stated above. And yes, I did a quick mental calculation and obviously the discount was no way near 45%. Overstating the discount that much is at least grossly misleading advertising. Anyway, after reporting this to Facebook, and Anova customer support, the ad dissapeared and a few days later Anova have offered me the 45% discount honouring their original ad. I’m satisfied with the way they handled his, maybe it was just a genuine mistake with no bad intention, but they took care of it in a proper way.